{"id":971,"date":"2016-06-09T13:59:22","date_gmt":"2016-06-09T12:59:22","guid":{"rendered":"http:\/\/www.mediabohemia.cz\/?p=971"},"modified":"2016-06-09T13:59:22","modified_gmt":"2016-06-09T12:59:22","slug":"hitradia-meni-po-deseti-letech-logo-a-zvukovy-obal","status":"publish","type":"post","link":"https:\/\/www.mediabohemia.cz\/?p=971","title":{"rendered":"Hitr\u00e1dia m\u011bn\u00ed po deseti letech logo a zvukov\u00fd obal!"},"content":{"rendered":"<p>Skupina<strong> Media Bohemia<\/strong> p\u0159istupuje po deseti letech budov\u00e1n\u00ed Hitr\u00e1di\u00ed k nov\u00e9mu brandingu. S\u00ed\u0165 dev\u00edti region\u00e1ln\u00edch stanic <strong>Hitr\u00e1di\u00ed m\u011bn\u00ed od pond\u011bl\u00ed 30. kv\u011btna vizu\u00e1ln\u00ed styl a zvukov\u00fd obal.<\/strong> Po deseti letech budov\u00e1n\u00ed brandu \u201eHitr\u00e1dia\u201c m\u00e1 nov\u00fd branding pos\u00edlit vn\u00edm\u00e1n\u00ed zna\u010dky Hitr\u00e1di\u00ed a oslovit nov\u00e9 poslucha\u010de z c\u00edlov\u00e9 skupiny 20-45 let. Skupina Media Bohemia, pod n\u00ed\u017e r\u00e1dia pat\u0159\u00ed, chce Hitr\u00e1dia d\u00e1le rozv\u00edjet v jejich tradici siln\u00fdch region\u00e1ln\u00edch zna\u010dek v hitov\u00e9m form\u00e1tu AC (adult contemporary), uvedla v pond\u011bl\u00ed dopoledne.<\/p>\n<p>Media Bohemia ozna\u010duje rebranding za nejv\u00fdrazn\u011bj\u0161\u00ed na r\u00e1diov\u00e9m trhu v uplynul\u00fdch deseti letech. Nov\u00fd zvukov\u00fd obal vznikl v nahr\u00e1vac\u00edch studi\u00edch v Berl\u00edn\u011b za spolupr\u00e1ce se studiem Audiowerk, \u010desk\u00fdmi muzikanty a zp\u011bva\u010dkou Dashou.<\/p>\n<p>V pond\u011bl\u00ed 6. \u010dervna p\u0159edstav\u00ed Hitr\u00e1dia i nov\u00e9 grafick\u00e9 logo, nov\u00fd font a sv\u00e9 nov\u00e9 barvy. Ov\u00e1ln\u00e9 ohrani\u010den\u00e9 logo nahrad\u00ed nov\u00e9 logo vytvo\u0159en\u00e9 ostravsk\u00fdm grafikem <strong>Georgi Stojkovem<\/strong>, kter\u00fd nap\u0159. spolupracoval s Febiofestem \u010di s kapelou Kry\u0161tof. Dominantou nov\u00e9ho loga je hraj\u00edc\u00ed srdce. <strong>Logo se prom\u00edt\u00e1 i do nov\u00e9ho sloganu Hitr\u00e1dio \u2013 r\u00e1dio, kter\u00e9 hraje!<\/strong><\/p>\n<p><em>\u201eNe\u0161lo n\u00e1m \u010dist\u011b o zm\u011bnu loga. Zad\u00e1n\u00edm byla zm\u011bna komunika\u010dn\u00edho konceptu Hitr\u00e1dia. Kreativn\u00ed n\u00e1vrh Georgi Stojkova byl zcela jednozna\u010dn\u011b nejpromy\u0161len\u011bj\u0161\u00ed a pracuje skute\u010dn\u011b s celkov\u00fdm komunika\u010dn\u00edm konceptem,\u201c<\/em> uvedl Jan Neuman, \u010dlen p\u0159edstavenstva Media Bohemia pro \u0159\u00edzen\u00ed programu.<\/p>\n<p><em>\u201eP\u0159ed deseti lety jsme m\u011bli hlavn\u00ed c\u00edl vytvo\u0159it programov\u011b homogenn\u00ed skupinu region\u00e1ln\u00edch r\u00e1diov\u00fdch l\u00eddr\u016f, z\u00e1rove\u0148 ale zachovat jejich region\u00e1ln\u00ed jedine\u010dnost. Dnes se posouv\u00e1me o krok d\u00e1l a nov\u00fd komunika\u010dn\u00ed koncept Georgi Stojkova m\u00e1 za c\u00edl pos\u00edlit pozici Hitr\u00e1di\u00ed u poslucha\u010d\u016f jako jejich srde\u010dn\u00ed prvn\u00ed volby,\u201c<\/em> dodal Neuman.<\/p>\n<p>Zvukovou a vizu\u00e1ln\u00ed zm\u011bnu m\u00e1 doplnit uvoln\u011bn\u011bj\u0161\u00ed a mlad\u0161\u00ed projev moder\u00e1tor\u016f. Rovn\u011b\u017e zpravodajstv\u00ed nov\u00e9ho Hitr\u00e1dia m\u00e1 b\u00fdt dynami\u010dt\u011bj\u0161\u00ed, fle\u0161ovit\u011bj\u0161\u00ed a z\u00e1bavn\u011bj\u0161\u00ed p\u0159i zachov\u00e1n\u00ed region\u00e1ln\u00ed kompetence a seri\u00f3znosti. S\u00ed\u0165 Hitr\u00e1di\u00ed si t\u00fddn\u011b nalad\u00ed p\u0159es 1 mil. poslucha\u010d\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skupina Media Bohemia p\u0159istupuje po deseti letech budov\u00e1n\u00ed Hitr\u00e1di\u00ed k nov\u00e9mu brandingu. S\u00ed\u0165 dev\u00edti region\u00e1ln\u00edch stanic Hitr\u00e1di\u00ed m\u011bn\u00ed od pond\u011bl\u00ed 30. kv\u011btna vizu\u00e1ln\u00ed styl a zvukov\u00fd obal. Po deseti letech budov\u00e1n\u00ed brandu \u201eHitr\u00e1dia\u201c m\u00e1 nov\u00fd branding pos\u00edlit vn\u00edm\u00e1n\u00ed zna\u010dky Hitr\u00e1di\u00ed a oslovit nov\u00e9 poslucha\u010de z c\u00edlov\u00e9 skupiny 20-45 let. Skupina Media Bohemia, pod n\u00ed\u017e r\u00e1dia [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-971","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=971"}],"version-history":[{"count":1,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/971\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/971\/revisions\/972"}],"wp:attachment":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}