{"id":951,"date":"2015-08-13T13:43:49","date_gmt":"2015-08-13T12:43:49","guid":{"rendered":"http:\/\/www.mediabohemia.cz\/?p=951"},"modified":"2015-08-13T13:46:32","modified_gmt":"2015-08-13T12:46:32","slug":"radiohouse-leader-fenomenu-radio","status":"publish","type":"post","link":"https:\/\/www.mediabohemia.cz\/?p=951","title":{"rendered":"RADIOHOUSE – leader fenom\u00e9nu r\u00e1dio!"},"content":{"rendered":"

Aktu\u00e1ln\u00ed v\u00fdsledky studie SKMO Radioprojekt i b\u011bhem posledn\u00edho pololet\u00ed potvrdily zastupitelstv\u00ed RADIOHOUSE pozici absolutn\u00edho leadera trhu v \u010cR. Prezentace nav\u00edc uk\u00e1zaly, \u017ee r\u00e1dio je fenom\u00e9n, kter\u00fd je lidem bl\u00edzk\u00fd, p\u0159en\u00e1\u0161\u00ed emoce a aktivuje naprostou v\u011bt\u0161inu populace.<\/strong><\/p>\n

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T\u00fddn\u011b si n\u011bkter\u00e9 z jeho r\u00e1di\u00ed nalad\u00ed 5 323 000 poslucha\u010d\u016f, denn\u011b pak 3 511 000 lid\u00ed. Pod\u00edl na celkov\u00e9m poslechu r\u00e1dia dosahuje 51,3%. Nejsiln\u011bj\u0161\u00ed produkt RADIOHOUSE TOTAL si ka\u017ed\u00fd t\u00fdden nalad\u00ed 72 % rozhlasov\u00e9 populace.<\/p>\n

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\u201eJsem r\u00e1d, \u017ee Radiohouse si st\u00e1le udr\u017euje svoji unik\u00e1tn\u00ed pozici a zadavatel\u016fm nab\u00edz\u00ed to nejlep\u0161\u00ed, co doposud na \u010desk\u00e9m rozhlasov\u00e9m trhu bylo. Pot\u011b\u0161ily m\u011b zejm\u00e9na v\u00fdsledky Frekvence 1 a Fajn radia.\u201c vysv\u011btluje \u0159editel RADIOHOUSE Michal Beran.<\/p>\n

Prezentace \u010dist\u00fdch investic SKMO do rozhlasov\u00e9 reklamy, kter\u00e1 Radioprojekt tradi\u010dn\u011b doprov\u00e1z\u00ed, ukazuje pokra\u010duj\u00edc\u00ed r\u016fst region\u00e1ln\u00edch trh\u016f a pokles na stran\u011b medi\u00e1ln\u00edch agentur.<\/p>\n

S\u00edlu r\u00e1dia jako mediatypu potvrdilo srovn\u00e1n\u00ed studie RAB \u201eWhy radio\u201cz USA s vybran\u00fdmi ukazateli ze studi\u00ed v \u010cR. \u201eJednak se uk\u00e1zalo, \u017ee r\u00e1dio v pr\u016fb\u011bhu roku nekles\u00e1 nejen v \u010cR, ale i na tak velk\u00e9m trhu jak\u00fdm je USA, kde celkov\u00fd z\u00e1sah dosahuje a\u017e 91% (v \u010cR 84%), a za druh\u00e9 je vid\u011bt potenci\u00e1l r\u016fstu online poslechu r\u00e1dia v \u010cR, kde online r\u00e1dia poslouch\u00e1 15% populace v porovn\u00e1n\u00ed s 45% poslechovost\u00ed online r\u00e1di\u00ed v USA,\u201c dod\u00e1v\u00e1 marketingov\u00fd \u0159editel RADIOHOUSE Milan Kalou\u0161.<\/p>\n

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Aktu\u00e1ln\u00ed v\u00fdsledky r\u00e1di\u00ed RADIOHOUSE za 1. a 2. \u010dtvrtlet\u00ed 2015<\/strong><\/p>\n

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Frekvence 1<\/strong><\/p>\n

R\u00e1dio Frekvence 1 si podle nejnov\u011bj\u0161\u00edch v\u00fdsledk\u016f nalad\u00ed 1587 tis\u00edc poslucha\u010d\u016f t\u00fddn\u011b a 882 tis\u00edc poslucha\u010d\u016f denn\u011b.<\/p>\n

Evropa 2<\/strong><\/p>\n

Podle aktu\u00e1ln\u00edch v\u00fdsledk\u016f studie Radio Projekt si r\u00e1dio Evropa 2 t\u00fddn\u011b nalad\u00ed 1680 tis\u00edc poslucha\u010d\u016f a denn\u011b 910 tis\u00edc poslucha\u010d\u016f.<\/p>\n

R\u00e1dio Blan\u00edk<\/strong><\/p>\n

R\u00e1dio Blan\u00edk poslouch\u00e1 1103 tis\u00edc lid\u00ed t\u00fddn\u011b a denn\u011b 591 tis\u00edc lid\u00ed.<\/p>\n

Hit r\u00e1dia<\/strong><\/p>\n

Hit r\u00e1dia si nalad\u00ed 1174 tis\u00edc lid\u00ed t\u00fddn\u011b a 639 tis\u00edc lid\u00ed denn\u011b.<\/p>\n

Fajn r\u00e1dia<\/strong><\/p>\n

R\u00e1dia Fajn si nalad\u00ed 421 tis\u00edc poslucha\u010d\u016f t\u00fddn\u011b a 229 tis\u00edc poslucha\u010d\u016f denn\u011b.<\/p>\n

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V\u00fdsledky ostatn\u00edch r\u00e1di\u00ed jsou dostupn\u00e9 v aplikaci Radiometrics (iOS a Android).<\/p>\n

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Kontakt: info@radiohouse.cz<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Aktu\u00e1ln\u00ed v\u00fdsledky studie SKMO Radioprojekt i b\u011bhem posledn\u00edho pololet\u00ed potvrdily zastupitelstv\u00ed RADIOHOUSE pozici absolutn\u00edho leadera trhu v \u010cR. Prezentace nav\u00edc uk\u00e1zaly, \u017ee r\u00e1dio je fenom\u00e9n, kter\u00fd je lidem bl\u00edzk\u00fd, p\u0159en\u00e1\u0161\u00ed emoce a aktivuje naprostou v\u011bt\u0161inu populace.   T\u00fddn\u011b si n\u011bkter\u00e9 z jeho r\u00e1di\u00ed nalad\u00ed 5 323 000 poslucha\u010d\u016f, denn\u011b pak 3 511 000 lid\u00ed. Pod\u00edl […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-951","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=951"}],"version-history":[{"count":7,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/951\/revisions"}],"predecessor-version":[{"id":958,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/951\/revisions\/958"}],"wp:attachment":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}