{"id":1117,"date":"2021-03-09T21:48:30","date_gmt":"2021-03-09T20:48:30","guid":{"rendered":"http:\/\/www.mediabohemia.cz\/?p=1117"},"modified":"2021-03-09T21:48:30","modified_gmt":"2021-03-09T20:48:30","slug":"media-bohemia-expanduje-do-posledniho-kraje-prebira-radio-zlin-a-rock-max","status":"publish","type":"post","link":"https:\/\/www.mediabohemia.cz\/?p=1117","title":{"rendered":"MEDIA BOHEMIA expanduje do posledn\u00edho kraje \u2013 p\u0159eb\u00edr\u00e1 Radio Zl\u00edn a Rock Max"},"content":{"rendered":"

Skupina MEDIA BOHEMIA dokon\u010dila akvizici dvou region\u00e1ln\u00edch stanic vys\u00edlaj\u00edc\u00edch ve Zl\u00ednsk\u00e9m kraji \u2013 Radia Zl\u00edn a Rock Max. Zl\u00ednsk\u00fd kraj byl posledn\u00edm krajem, kde nejv\u011bt\u0161\u00ed provozovatel r\u00e1diov\u00e9ho vys\u00edl\u00e1n\u00ed MEDIA BOHEMIA nem\u011bl zastoupen\u00ed ve form\u011b vlastn\u00edch stanic.\u00a0 P\u0159evzet\u00ed dvou region\u00e1ln\u00edch r\u00e1di\u00ed, kter\u00e9 dlouhodob\u011b pat\u0159\u00ed k\u00a0nejsiln\u011bj\u0161\u00edm region\u00e1ln\u00edm zna\u010dk\u00e1m ve Zl\u00ednsk\u00e9m kraji, bude doprov\u00e1zet otev\u0159en\u00ed nov\u00e9 obchodn\u00ed pobo\u010dky mediazastupitelstv\u00ed RADIOHOUSE ve Zl\u00ednsk\u00e9m kraji. <\/b><\/p>\n

\u201eVn\u00edm\u00e1me lok\u00e1ln\u00ed s\u00edlu Radia Zl\u00edn i Rock Max, kter\u00e9 jsou nejposlouchan\u011bj\u0161\u00edmi region\u00e1ln\u00edmi stanicemi ve Zl\u00ednsk\u00e9m kraji. Na medi\u00e1ln\u00edm trhu, kter\u00fd se v d\u016fsledku pandemie COVID-19 pot\u00fdk\u00e1 s\u00a0velk\u00fdm propadem inzertn\u00edch p\u0159\u00edjm\u016f tak tyto stanice z\u00edsk\u00e1vaj\u00ed siln\u00e9 a stabiln\u00ed z\u00e1zem\u00ed na\u0161\u00ed skupiny\u201c, <\/i>\u0159\u00edk\u00e1 Daniel Sedl\u00e1\u010dek, p\u0159edseda p\u0159edstavenstva MEDIA BOHEMIA. \u201eVe Zl\u00ednsk\u00e9m kraji, ale i na ji\u017en\u00ed Morav\u011b, nebo Olomouck\u00e9m kraji se mohou poslucha\u010di t\u011b\u0161it, \u017ee budeme Radio Zl\u00edn a Rock Max d\u00e1le programov\u011b rozv\u00edjet se zachov\u00e1n\u00edm\u00a0d\u016frazu na region\u00e1ln\u00ed zpravodajstv\u00ed a servisn\u00ed informace. Z\u00e1rove\u0148 si ob\u011b stanice zachovaj\u00ed sv\u00e9 sou\u010dasn\u00e9 hudebn\u00ed zam\u011b\u0159en\u00ed, tak\u017ee o svou obl\u00edbenou muziku poslucha\u010di v\u00a0\u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nep\u0159ijdou,<\/i>\u201c dod\u00e1v\u00e1 Daniel Sedl\u00e1\u010dek.<\/p>\n

Po schv\u00e1len\u00ed Radou pro rozhlasov\u00e9 a televizn\u00ed vys\u00edl\u00e1n\u00ed (RRTV) se Radio Zl\u00edn za\u010dlen\u00ed do form\u00e1tov\u00e9 rodiny Hitr\u00e1di\u00ed. Hitr\u00e1dia tak budou nov\u011b vys\u00edlat ve v\u0161ech 14 kraj\u00edch.<\/p>\n

\u201eAkvizice Radia Zl\u00edn je z\u00e1sadn\u00edm mezn\u00edkem budov\u00e1n\u00ed rodiny Hitr\u00e1di\u00ed, kter\u00e1 vznikla p\u0159ed 15 lety jako form\u00e1tov\u00e1 platforma p\u011bti region\u00e1ln\u00edch stanic (Orion, Vyso\u010dina, Faktor, FM Plus a Crystal). Pokryt\u00edm Zl\u00ednsk\u00e9ho kraje se n\u00e1\u0161 programov\u00fd koncept roz\u0161\u00ed\u0159\u00ed do cel\u00e9 republiky. V\u00a0ka\u017ed\u00e9m kraji nab\u00eddneme poslucha\u010d\u016fm region\u00e1ln\u00ed r\u00e1dio s\u00a0vlastn\u00edm moder\u00e1torsk\u00fdm t\u00fdmem a zpravodajstv\u00edm a z\u00e1rove\u0148 m\u016f\u017eeme d\u00e1l rozv\u00edjet spole\u010dn\u00e9 know-how pro marketing a hudebn\u00ed programov\u00e1n\u00ed.\u201c <\/i>\u0159\u00edk\u00e1 k\u00a0za\u010dlen\u011bn\u00ed Radia Zl\u00edn do s\u00edt\u011b Hitr\u00e1di\u00ed Jan Neuman, programov\u00fd a marketingov\u00fd \u0159editel skupiny MEDIA BOHEMIA.<\/p>\n

T\u00fdm profesion\u00e1l\u016f, kte\u0159\u00ed Radio Zl\u00edn tvo\u0159\u00ed, na n\u011bm bude d\u00e1l spolupracovat. Ty nejlep\u0161\u00ed n\u00e1pady z\u00a0regionu te\u010f m\u016f\u017eou z\u00e1rove\u0148 proniknout do v\u0161ech kout\u016f \u010ceska prost\u0159ednictv\u00edm vys\u00edl\u00e1n\u00ed ostatn\u00edch Hitr\u00e1di\u00ed. \u201eProgramovou strategii r\u00e1dia Rock Max ozn\u00e1m\u00edme v\u00a0n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch. Nicm\u00e9n\u011b Rock Max z\u016fstane ur\u010dit\u011b rockov\u00fdm r\u00e1diem<\/i>,\u201c dod\u00e1v\u00e1 Jan Neuman k\u00a0pl\u00e1n\u016fm skupiny MEDIA BOHEMIA s\u00a0r\u00e1diem Rock Max.<\/p>\n

D\u00edky t\u00e9to akvizici bude otev\u0159ena i nov\u00e1 obchodn\u00ed pobo\u010dka medi\u00e1ln\u00edho zastupitelstv\u00ed RADIOHOUSE pro Zl\u00ednsk\u00fd kraj. \u201eTento krok vn\u00edm\u00e1m z\u00a0hlediska obchodn\u00ed strategie velmi pozitivn\u011b, pos\u00edl\u00edme t\u00edm obchod a produkty na st\u0159edn\u00ed Morav\u011b, bude pro n\u00e1s jednodu\u0161\u0161\u00ed a efektivn\u011bj\u0161\u00ed odbavit celoplo\u0161n\u00e9 kampan\u011b a to i v\u00a0podob\u011b speci\u00e1ln\u00edch projekt\u016f. A v\u00a0neposledn\u00ed \u0159ad\u011b nab\u00eddneme reklamn\u00edm zadavatel\u016fm kampan\u011b zam\u011b\u0159en\u00e9 na region\u00e1ln\u00ed synergie, kter\u00e9 budou m\u00edt p\u0159esah do v\u0161ech 14 kraj\u016f\u201c<\/i>, shrnuje obchodn\u00ed z\u00e1m\u011bry \u0160t\u011bp\u00e1n Ryska, jednatel medi\u00e1ln\u00edho zastupitelstv\u00ed RADIOHOUSE.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Skupina MEDIA BOHEMIA dokon\u010dila akvizici dvou region\u00e1ln\u00edch stanic vys\u00edlaj\u00edc\u00edch ve Zl\u00ednsk\u00e9m kraji \u2013 Radia Zl\u00edn a Rock Max. Zl\u00ednsk\u00fd kraj byl posledn\u00edm krajem, kde nejv\u011bt\u0161\u00ed provozovatel r\u00e1diov\u00e9ho vys\u00edl\u00e1n\u00ed MEDIA BOHEMIA nem\u011bl zastoupen\u00ed ve form\u011b vlastn\u00edch stanic.\u00a0 P\u0159evzet\u00ed dvou region\u00e1ln\u00edch r\u00e1di\u00ed, kter\u00e9 dlouhodob\u011b pat\u0159\u00ed k\u00a0nejsiln\u011bj\u0161\u00edm region\u00e1ln\u00edm zna\u010dk\u00e1m ve Zl\u00ednsk\u00e9m kraji, bude doprov\u00e1zet otev\u0159en\u00ed nov\u00e9 obchodn\u00ed pobo\u010dky […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1117","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/1117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1117"}],"version-history":[{"count":1,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/1117\/revisions"}],"predecessor-version":[{"id":1119,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/1117\/revisions\/1119"}],"wp:attachment":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}