{"id":1027,"date":"2017-05-12T13:19:19","date_gmt":"2017-05-12T12:19:19","guid":{"rendered":"http:\/\/www.mediabohemia.cz\/?p=1027"},"modified":"2017-05-12T13:21:44","modified_gmt":"2017-05-12T12:21:44","slug":"city-93-7-se-meni-na-hitradio-city-93-7-fm","status":"publish","type":"post","link":"https:\/\/www.mediabohemia.cz\/?p=1027","title":{"rendered":"CITY 93.7 se m\u011bn\u00ed na Hitr\u00e1dio City 93.7 FM!"},"content":{"rendered":"<blockquote><p>Jedna z nejposlouchan\u011bj\u0161\u00edch pra\u017esk\u00fdch stanic<strong> Hitr\u00e1dio R\u00e1dio City 93.7<\/strong> m\u011bn\u00ed n\u00e1zev, vizu\u00e1ln\u00ed styl i zvukov\u00fd obal. Rebranding Hitr\u00e1dia City 93.7 roz\u0161\u00ed\u0159\u00ed pokryt\u00ed rodiny Hitr\u00e1di\u00ed o kl\u00ed\u010dov\u00fd pra\u017esk\u00fd trh s nejv\u011bt\u0161\u00ed koncentrac\u00ed zadavatel\u016f reklamy, agentur a media buyer\u016f. Nov\u00fd vizu\u00e1ln\u00ed styl a zvukov\u00fd obal Hitr\u00e1dia City 93.7 m\u00e1 pos\u00edlit vn\u00edm\u00e1n\u00ed zna\u010dky a oslovit nov\u00e9 poslucha\u010de z c\u00edlov\u00e9 skupiny 20-39 let.<\/p>\n<p>Skupina MEDIA BOHEMIA p\u0159ich\u00e1z\u00ed s rebrandingem jedn\u00e9 z nejstabiln\u011bj\u0161\u00edch zna\u010dek na \u010desk\u00e9m r\u00e1diov\u00e9m trhu Hitr\u00e1dia City 93.7. Jako Hitr\u00e1dio City 93.7 se p\u0159edstav\u00ed od 1. kv\u011btna. Spolu s nov\u00fdm n\u00e1zvem a logem Hitr\u00e1dio City 93.7 nasazuje nov\u00fd zvukov\u00fd obal, kter\u00fd je identick\u00fd s celou form\u00e1tovou rodinou Hitr\u00e1di\u00ed.<\/p>\n<p><em>\u201eZat\u00edmco nov\u00fd zvukov\u00fd obal bude shodn\u00fd s Hitr\u00e1dii, vizu\u00e1ln\u00ed styl Hitr\u00e1dia City 93.7 FM je odli\u0161n\u00fd. Nov\u00e9 logo sd\u00edl\u00ed s Hitr\u00e1dii symbol srdce, ale v\u00edce rozv\u00edj\u00ed vztah r\u00e1dia s Prahou.\u201c<\/em> komentuje zm\u011bnu Martin Ma\u010farka, programov\u00fd \u0159editel Hitr\u00e1dia City 93.7 FM.<\/p>\n<p>Autorem nov\u00e9ho vizu\u00e1ln\u00edho stylu je grafik Georgi Stojkov, kter\u00fd m\u00e1 za sebou \u00fasp\u011b\u0161nou spolupr\u00e1ci s Febiofestem, \u010di kapelou Kry\u0161tof a je autorem cel\u00e9ho nov\u00e9ho vizu\u00e1ln\u00edho stylu Hitr\u00e1di\u00ed. Dominantou nov\u00e9ho loga se st\u00e1v\u00e1 srdce. Nov\u00e9 logo je dopln\u011bn\u00e9 imageov\u00fdm claimem \u201eJsme srdce, kter\u00e9 hraje.\u201c<\/p>\n<p><em>\u201eProjekt spojen\u00ed R\u00e1dia City 93.7 FM se zna\u010dkou Hitr\u00e1dia je jednou z hlavn\u00edch marketingov\u00fdch prirorit leto\u0161n\u00edho roku. Hitr\u00e1dia pot\u0159ebuj\u00ed siln\u00e9 a \u00fasp\u011b\u0161n\u00e9 Hitr\u00e1dio City 93.7 FM jako ambasadora zna\u010dky na pra\u017esk\u00e9m rozhlasov\u00e9m trhu. R\u00e1dio City 93.7 FM pot\u0159ebuje b\u00fdt Hitr\u00e1diem, proto\u017ee to pro n\u011bj znamen\u00e1 budoucnost ve skupin\u011b siln\u00fdch region\u00e1ln\u00edch r\u00e1di\u00ed, kter\u00e1 maj\u00ed ambice i z\u00e1zem\u00ed rozv\u00edjet se a konkurovat celoplo\u0161n\u00fdm stanic\u00edm.\u201c<\/em> \u0159\u00edk\u00e1 Jan Neuman, programov\u00fd \u0159editel a \u010dlen p\u0159edstavenstva MEDIA BOHEMIA.<\/p>\n<p>Zvukovou a vizu\u00e1ln\u00ed zm\u011bnou se nem\u011bn\u00ed programov\u00e1 filozofie r\u00e1dia. Hitr\u00e1dio City 93.7 FM bude i nad\u00e1le metropolitn\u00edm hudebn\u00edm r\u00e1diem, kter\u00e9 p\u0159in\u00e1\u0161\u00ed v\u00edce hudby a m\u00e9n\u011b slov, nejnov\u011bj\u0161\u00ed zpr\u00e1vy z Prahy a nejrychlej\u0161\u00ed dopravn\u00ed informace z metropole.<\/p>\n<p>Rebranding Hitr\u00e1dia City 93.7 odstartuje zvl\u00e1\u0161tn\u00edm vys\u00edl\u00e1n\u00edm na 1. m\u00e1je. Bude podpo\u0159en hrou Poslouch\u00e1m Hitr\u00e1dio City 93.7 FM, v r\u00e1mci kter\u00e9 budou poslucha\u010di sout\u011b\u017eit o 250.000,-K\u010d. On-air kampa\u0148 bude dopln\u011bna OOH kampan\u00ed, kter\u00e1 bude komunikovat sedm vybran\u00fdch \u010d\u00e1sti Prahy a online kampan\u00ed.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Jedna z nejposlouchan\u011bj\u0161\u00edch pra\u017esk\u00fdch stanic Hitr\u00e1dio R\u00e1dio City 93.7 m\u011bn\u00ed n\u00e1zev, vizu\u00e1ln\u00ed styl i zvukov\u00fd obal. Rebranding Hitr\u00e1dia City 93.7 roz\u0161\u00ed\u0159\u00ed pokryt\u00ed rodiny Hitr\u00e1di\u00ed o kl\u00ed\u010dov\u00fd pra\u017esk\u00fd trh s nejv\u011bt\u0161\u00ed koncentrac\u00ed zadavatel\u016f reklamy, agentur a media buyer\u016f. Nov\u00fd vizu\u00e1ln\u00ed styl a zvukov\u00fd obal Hitr\u00e1dia City 93.7 m\u00e1 pos\u00edlit vn\u00edm\u00e1n\u00ed zna\u010dky a oslovit nov\u00e9 poslucha\u010de z [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1027","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/1027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1027"}],"version-history":[{"count":4,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/1027\/revisions"}],"predecessor-version":[{"id":1031,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=\/wp\/v2\/posts\/1027\/revisions\/1031"}],"wp:attachment":[{"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabohemia.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}